Sony turnaround plan could create medical sales jobs

Global electronics giant Sony is looking to revive its ailing fortunes through the mobile electronics and medical equipment sectors, paving the way for new medical sales jobs.

The Japanese company this week announced that it was doubling the size of its estimated annual loss forecast to a record $6.4 billion, having lost major ground in its previously dominant television sector to companies including Apple and Samsung.

The company’s chief executive, Kazuo Hirai, told a packed news conference in Tokyo this week that the firm would be heeding “a multitude of investor voices calling for change” and that it would continue to enhance its long-held ethos of being an entrepreneurial company.

The company has been eyeing growth in the medical equipment market – particularly endoscopes. Sony has been linked as a potential partner to Olympus, which has a 70 per cent share of the global endoscope market, but needs to shore up its finances following a $1.7 billion accounting fraud.

Mr Hirai said that Sony is looking to establish total group sales of around $105 billion in 2014/15, with an operating margin of at least 5 per cent. He said that medical equipment sales would prove crucial to this.

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